Dor is a contemporary craft brand borne out of a thesis project at college which became my first
Brand Communication project for an E-commerce Retail Textile brand in collaboration with
a fellow textile designer and the artisan community in Bhuj, Gujarat.
Brand Communication project for an E-commerce Retail Textile brand in collaboration with
a fellow textile designer and the artisan community in Bhuj, Gujarat.
The modern day artisans and craft practitioners who hold the IP for indian crafts today want to collaborate and showcase their talents on the digital platforms available to the more privileged.
The modern craft buyer wants to know the story behind making the product, they attach their identity to the unique craft product they possess as they view craft as something that has been passed on to them.
The modern craft buyer wants to know the story behind making the product, they attach their identity to the unique craft product they possess as they view craft as something that has been passed on to them.
A varied secondary colour palette to accommodate varied craft collaborations all across India.
Particularly the dark shades invigorate feelings of nostalgia, patience and
pride in the rich textile heritage of India.
Particularly the dark shades invigorate feelings of nostalgia, patience and
pride in the rich textile heritage of India.
Dor stands for a common "thread" between craft lovers; makers and users.
The name dor was borne from the emotion of forming connections that linger beyond
the tangible realm of material and product.
The name dor was borne from the emotion of forming connections that linger beyond
the tangible realm of material and product.
With each collection showcasing a new craft from the indian craft landscape we as a brand will
provide a platform to let the maker and user know each other.
provide a platform to let the maker and user know each other.
Malang comprises of a playful collection of bandhani stoles made for the young
yet old school at heart craft lover.
yet old school at heart craft lover.
Introducing ‘Malang’ for the eclectic fashionista in you. .
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Dor x Mufassal’s SS19 collection Malang includes a range of beautifully hand-crafted bandhani duppatas and stoles with a wacky twist. We have set our very first footstep in the world of craft with this carefree collection. Like the name suggests, Malang is all things joyous and intimate. .
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Be Malang with Dor to celebrate bonds that go beyond borders, generations and communities.
.
Dor x Mufassal’s SS19 collection Malang includes a range of beautifully hand-crafted bandhani duppatas and stoles with a wacky twist. We have set our very first footstep in the world of craft with this carefree collection. Like the name suggests, Malang is all things joyous and intimate. .
.
Be Malang with Dor to celebrate bonds that go beyond borders, generations and communities.
Our aim was to create a wholesome brand experience. We chose to do so through both, digital as well as print formats. Content creation around making of products, the origin of the craft and makers was an integral part of Dor's Brand presence.
To view all the stories and original content from Dor please visit our Instagram page.
Malang; the launch film for our Summer Bandhani collection for 2019 in collaboration
with Vahab from Bhuj, Gujarat. You can also view the Brand content catalogue here.
with Vahab from Bhuj, Gujarat. You can also view the Brand content catalogue here.
