Project Overview
About the Client: CleverViral, an India-based B2B Cold Email Outbound agency, faced a positioning crisis in the crowded US Lead Generation market. Their generic six-page website failed to communicate their sophisticated AI-powered personalization approach, attracting low-value clients.
Solutions: Brand Positioning, Brand Attributes, and Website Redesign
Results: 2x website traffic, 2x qualified form inquiries,
40% reduction in sales cycle time.
Solutions: Brand Positioning, Brand Attributes, and Website Redesign
Results: 2x website traffic, 2x qualified form inquiries,
40% reduction in sales cycle time.
Problems:
- Offshore credibility gap – an India-based agency selling to US market with limited case studies faced default distrust
- Invisible differentiation – Sophisticated AI-powered personalization process hidden behind a generic website
- No brand personality – Six-page site using Montserrat/Arial communicated zero authority or innovation
- Bad leads and Extended sales cycles – Sales calls spent explaining basics rather than closing qualified leads
- Offshore credibility gap – an India-based agency selling to US market with limited case studies faced default distrust
- Invisible differentiation – Sophisticated AI-powered personalization process hidden behind a generic website
- No brand personality – Six-page site using Montserrat/Arial communicated zero authority or innovation
- Bad leads and Extended sales cycles – Sales calls spent explaining basics rather than closing qualified leads
Core Challenge
Visualizing invisible expertise—making sophisticated AI technology feel tangible and trustworthy. How do you convince US companies to trust a remote team with their growth engine?
Key Tasks
Assumptions
Solutions
Visual style - Integrating the human with AI
We built the illustration style around actual photographs of the target ICP, giving them a realistic foundation while adding dimensional, evolved elements to represent the technological advancement at play. The goal was straightforward: show where outbound marketing is heading, not just where it's been.
To ground this in the agency's actual process, we integrated real screenshots—emails, call interfaces, AI tool dashboards—directly into the visual system. This wasn't just aesthetic; it was intentional. The agency's process is their differentiator, and the visuals needed to communicate that their service isn't theoretical—it's built on proven systems and real technology working in tandem.
To ground this in the agency's actual process, we integrated real screenshots—emails, call interfaces, AI tool dashboards—directly into the visual system. This wasn't just aesthetic; it was intentional. The agency's process is their differentiator, and the visuals needed to communicate that their service isn't theoretical—it's built on proven systems and real technology working in tandem.
Icons and Shapes
LinkedIn Personal Brand - Content Creation
Branding Application
