Project Overview
About the Client: CleverViral, an India-based B2B Cold Email Outbound agency, faced a positioning crisis in the crowded global Lead Generation market. Their initial pilot website failed to communicate their sophisticated AI-powered personalization expertise in Cold email outreach, attracting low-value clients.
Solutions: Brand Positioning, Brand Attributes, and Website Redesign
Results: 2x website traffic, 2x qualified form inquiries, 40% reduction in sales cycle time.
Solutions: Brand Positioning, Brand Attributes, and Website Redesign
Results: 2x website traffic, 2x qualified form inquiries, 40% reduction in sales cycle time.
Problems:
- Offshore credibility gap – an India-based agency selling to US market with limited case studies faced default distrust
- Invisible differentiation – Sophisticated AI-powered personalization process hidden behind a generic website
- No brand personality – Six-page site using Montserrat/Arial communicated zero authority or innovation
- Bad leads and Extended sales cycles – Sales calls spent explaining basics rather than closing qualified leads
- Offshore credibility gap – an India-based agency selling to US market with limited case studies faced default distrust
- Invisible differentiation – Sophisticated AI-powered personalization process hidden behind a generic website
- No brand personality – Six-page site using Montserrat/Arial communicated zero authority or innovation
- Bad leads and Extended sales cycles – Sales calls spent explaining basics rather than closing qualified leads
Core Challenge
Visualizing invisible expertise—making sophisticated AI technology feel tangible and trustworthy. How do you convince US companies to trust a remote team with their growth engine?
Assumptions
Solutions
Brand Purpose
CleverViral is the humanized AI outbound system that delivers higher reply rates through end-to-end automation that writes like humans, not machines. Unlike manual agencies and spam-heavy tools, our agentic AI personalizes every touchpoint with conversational intelligence—achieving inbox-to-meeting automation that prospects actually respond to, backed by radical process transparency.
Solutions
If you would like to see the behind the scenes - you can refer the Figma view link here.
Visual style - Integrating the human with AI
We built the illustration style using actual photographs of the target ICP, giving them a realistic foundation while adding texture and AI-evolved elements to represent the innovation at play. The goal was straightforward: show where outbound marketing is heading, not just where it's been.
To ground this in the agency's actual process, we integrated real screenshots—emails, call interfaces, AI tool dashboards—directly into the visual system. This wasn't just aesthetic; it was intentional. The agency's process is their differentiator, and the visuals needed to communicate that their service isn't theoretical—it's built on proven systems and real technology working in tandem.
To ground this in the agency's actual process, we integrated real screenshots—emails, call interfaces, AI tool dashboards—directly into the visual system. This wasn't just aesthetic; it was intentional. The agency's process is their differentiator, and the visuals needed to communicate that their service isn't theoretical—it's built on proven systems and real technology working in tandem.
Icons & Visual Style
Branding Application
Remote First Cleverviral Merch = Hoodie + Boxer
Sales Deck
