Problem Statement
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Powering a digitally native consumer brand has never been easier
In-person discovery for your brand has never been harder.
Phil approached us to infuse a foundational strategy to create a brand identity that not only catches the attention of the ideal target group but also helps forge the right connections.
We looked – in the E-commerce industry and beyond – at brand activations, and product discovery, and got under the skin of what ‘ a built space attribute’ could ultimately do for brand owners and consumers.
Threading the idea of in-person product discovery and the built space of apartments we delivered a visual brand strategy consisting of an identity design, a stealth mode website, and a suite of supporting assets for a brand launch.
With an entirely new logo and design system, brand guidelines, mission statement, brand characteristics, and tone of voice, every stranger or stakeholder can not only visualize heymish's vision but also engage and collaborate more humanly with the brand.
Creative Process
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We had the heymish team fill out a detailed brand questionnaire, post which we came up with a brand mood board that helped set the tone for the brand design direction and finalize the brand's visual elements.
Name Concept
Our brand name is in Yiddish and means ‘home’ it is used to convey an emotion of warmth and familiarity. Heymish is an imaginative sophisticated platform that curates highly targeted immersive experiences across the built space of luxury apartment communities nationwide. She is set to redefine the consumer shopping and product discovery experience by accelerating how the built space around us is used and curated.
Brand Identity Suite
" Frankly, I had to step outside of my comfort zone a few times to follow her process. But very happy I did - and very happy with the brand identity that has been developed for heymish. "
-Phil Mitsuhashi | heymish, CEO & Founder
-Phil Mitsuhashi | heymish, CEO & Founder
