Project Overview
About the project: Phil approached us to develop a strategy and identity for Heymish, a B2B product activation platform for apartment amenities in the US. Together, we created a brand identity that not only resonates with the two-sided B2B target personas but also helps the founder forge the right connections initially as a stealth startup.
Solutions: Brand Strategy and Identity, and Stealth Website.
Results: Secured the first two pilots with a health supplement brand, Booked meetings doubled within 15 days of launch.
Solutions: Brand Strategy and Identity, and Stealth Website.
Results: Secured the first two pilots with a health supplement brand, Booked meetings doubled within 15 days of launch.
Problems Statement
- Becoming a consumer E-commerce brand has never been easier; In-person discovery for your brand has never been harder. Heymish aims to bridge this gap.
- Strategize for two distinct target personas
- Sign first few pilots and get investor interest
Market Research
Pop-up retail market:
$12.4B (2024) to $32.8B (2033), 11.2% CAGR.
Luxury Apartment Amenity Space Underutilization
Nearly 40% of luxury apartment amenity spaces remain underutilized by residents.
$12.4B (2024) to $32.8B (2033), 11.2% CAGR.
Luxury Apartment Amenity Space Underutilization
Nearly 40% of luxury apartment amenity spaces remain underutilized by residents.
Creative Direction
There is something about real-life product discovery that brings out the explorer in all of us. With this brand concept for Heymish, we aimed to bring to life the understated creative who always finds ways to delight even in the most familiar spaces. Through elements of creativity, community, and lifestyle, the brand personality will be inviting, warm, and like a little surprise.
Name Concept
Our brand name is in Yiddish and means ‘home’. It is used to convey an emotion of warmth and familiarity.
Our brand name is in Yiddish and means ‘home’. It is used to convey an emotion of warmth and familiarity.
Brand Identity Suite
" Frankly, I had to step outside of my comfort zone a few times to follow her process. But very happy I did - and very happy with the brand identity that has been developed for heymish. "
-Phil Mitsuhashi | heymish, CEO & Founder
-Phil Mitsuhashi | heymish, CEO & Founder
